Apple's Mystique: The Dark Side |
ICMR HOME | Case Studies Collection » Business Ethics Case Studies Please note: This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source. |
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ExcerptsBackground Note
It was considered the most innovative company and also topped the list of 'Most admired companies in 2008 and 2009 (Refer to Exhibit III for a list of world's most admired companies; to Exhibit IV for industry rankings of Apple; and to Exhibit V for the list of top 10 most innovative companies in the world)... How a Culture of Secrecy was MaintainedEmployees and Developers |
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